FACT: 41 Million People will visit Philadelphia this year.
They’ll bring an agenda, money and an appetite. What they won’t bring, studies show, is their laptop, any knowledge of the Philadelphia restaurant scene or any tolerance for bad mobile sites when they search for a place to eat. They won’t find you on Facebook, don’t read Philadelphia Magazine, and could not tell you the difference between Craig LeBan and Simon LeBon.
They don’t care or even know about these things. They’re just hungry, and armed with an iPhone.
Restaurants websites, more than any other industry, are searched for and visited on mobile devices. Over 92 percent of smartphone users said they searched for a place to eat on their iPhone or Android device in the last six months. And they’ve refused a lot of you because you don’t have your menu online ( not a PDF download, but your text menu ) or you don’t have tap to call or find, or your site is slow to load, hard to read or just plain unappetizing.
The investment in mobile is well worth the cost.
Let’s look at the Numbers
These restaurant mobile statistics were compiled by research firm Chadwick Martin Bailey on smartphone behavior.