Restaurants

FACT: 41 Million People will visit Philadelphia this year.

They’ll bring an agenda, money and an appetite. They won’t bring, studies show, a laptop, knowledge of Philadelphia restaurants or any tolerance for bad restaurant websites. They won’t look for you on Facebook, won’t consult Philadelphia Magazine, and don’t know the difference between Craig LeBan and Simon LeBon.

They don’t care. They’re just hungry, with their iPhone is in their hand to solve it.

Restaurants are searched for on mobile devices more than any other industry. And they’ve refused a lot of you because you don’t have your menu online ( not a PDF download, but your text menu ) or you don’t have tap to call or find, or your site is slow to load, hard to read or just plain unappetizing.

The investment in mobile is well worth the cost.

Let’s look at the Numbers

92%

Smartphone users said they searched for a place to eat mobile device over the last six months.

72%

Food and Beverage Searches begin on Mobile Devices, the highest of any industry

57%

of Users say they won’t recommend a business with a poorly-design mobile website.

88%

Of consumers who search for a type of local business on a mobile device either call or go to that business within 24 hours.

61%

of users are unlikely to return to a mobile site they had trouble accessing, and 40 percent visit a competitor’s site instead.

“Many potential patrons now rely heavily on mobile devices when deciding where they’re going to eat. Ignore them at your peril.”

More Customers Finding Restaurants Via Smartphones
Restaurant Hospitality Magazine

The Hard Numbers


A single-location restaurant like yours averages 2,100 unique website views each month nationwide,* but in a city like Philadelphia, it’s likely double or triple that number. What would getting small percentages more customers mean to your bottom line? The hard numbers, below.


CNN Money’s inflation-adjusted amount for the average Philadelphia restaurant bill in Philadelphia is $39.44/person.

What if you converted just one percent more of those those 2,100+ monthly visitors that were actually interested in your website, saw what they saw, and then bounced?






1%


252


Customers




$9,938


more Annual Revenue






3%


756


Customers




$29,816


more Annual Revenue






5%


1,260


Customers




$49,694


more Annual Revenue




“…The most important asset to your bottom line is your actual website—that’s where your message needs to start and where you need to drive your customers."

13 Mistakes You're Making on Your Restaurant's WebsiteFull-Service Restaurants Magazine

“…a restaurant’s own website certainly makes a big difference.”

The Website Rules That Will Drive Hungry Customers To Your Restaurant
Forbes

These restaurant mobile statistics were compiled by research firm Chadwick Martin Bailey on smartphone behavior.