You know good first impressions matter. And your website is often your first face-to-face with a prospective client, so just like dressing yourself for the meeting, you need to dress your website for that first impression.
Unlike face-to-face meetings with clients, a user’s first online impression can be very, very short. Unlike a meeting, they can just leave after meeting you. They do it a lot. Studies show that it takes less than two-tenths of a second for an online visitor to form a first opinion of your brand once they’ve perused your company’s website… And it takes just another 2.6 seconds for that viewer’s eyes to concentrate in a way that reinforces that first impression Entrepreneur . Why would your website be any different? In fact, it’s more important to look good online because for most of you your client’s first meeting with you is through your website. I bet it’s your last in too many cases. ( Check your Google Analytics for homepage bounce rates. If you don’t know what that is or how to do that, contact us RIGHT AWAY ).
So, just like that piece of food in your teeth or your unzipped fly, we need to improve your online presence.
If it's been a while since you last looked at your own website, take the time now to identify the top three things you want visitors to do as a result of visiting your site. Write these items down, followed by scheduling a meeting with your web team to review the current site.
A New Study Reveals the Power of First Impressions Online