Mobile matters for small business. Your question is not “Why mobile?” but “who makes mobile for me?” We think it’s us.
FACT: 41 Million People will visit Philadelphia this year.
They’ll bring an agenda, money and an appetite. They won’t bring, studies show, a laptop, knowledge of Philadelphia restaurants or any tolerance for bad restaurant websites. They won’t look for you on Facebook, won’t consult Philadelphia Magazine, and don’t know the difference between Craig LeBan and Simon LeBon.
They don’t care. They’re just hungry, with their iPhone is in their hand to solve it.
Restaurants are searched for on mobile devices more than any other industry. And they’ve refused a lot of you because you don’t have your menu online ( not a PDF download, but your text menu ) or you don’t have tap to call or find, or your site is slow to load, hard to read or just plain unappetizing.
The investment in mobile is well worth the cost.
Let’s look at the Numbers
People want to buy local. Unless you give them a reason not to buy local. So when Hubspot reports that 46.1% of people say a website’s design is the number one criterion for discerning the credibility of the company, they have a good reason.
Trust is everything in business. You know that. If a customer cannot trust you, and they will not spend money with you. And trust begins with your first interaction – which, more often than not, is your website. And these days, more often than not, it will be on a mobile device.
Let’s skim some statistics
You know good first impressions matter. And your website is often your first face-to-face with a prospective client, so just like dressing yourself for the meeting, you need to dress your website for that first impression.
Unlike face-to-face meetings with clients, a user’s first online impression can be very, very short. Unlike a meeting, they can just leave after meeting you. They do it a lot. Studies show that it takes less than two-tenths of a second for an online visitor to form a first opinion of your brand once they’ve perused your company’s website… And it takes just another 2.6 seconds for that viewer’s eyes to concentrate in a way that reinforces that first impression Entrepreneur . Why would your website be any different? In fact, it’s more important to look good online because for most of you your client’s first meeting with you is through your website. I bet it’s your last in too many cases. ( Check your Google Analytics for homepage bounce rates. If you don’t know what that is or how to do that, contact us RIGHT AWAY ). So, just like that piece of food in your teeth or your unzipped fly, we need to improve your online presence.
You cannot ignore your mobile website; indeed, for most small businesses, it needs to become a priority.