Luxury is a mindset.Trouble is, you have to get people in that frame of mind.
That begins with image. That image, more times than not, begins online. To date, Stupp Furs website was a dreadful mismatch for clients accustomed to luxury brands, both national and local. So we set about to improve that image not only to be better than local fur chains online ( not hard ), but to also fit in with national luxury brands.
Web Design Trends Big Screens
Read any article about digital design trends and you'll no doubt see this inviting technique - a large intro image that takes up the majority, if not all, of the initial viewport.
It speaks to the modernity of the design, and the modernity of design sends a positive presentational message about what the business wants to convey to the user: Shop here.
Up next for the two-store luxury furrier is the addition of an commerce element where they can offer their customers cold-weather accessories. Be on the lookout for that!