You’ll notice these two websites look similar. It was by design.
When the team at Phila Barber Co came to us with plans to meet the digital age and incorporate their two Philadelphia barbershop business websites with an appointment and payment app — truly with the times – they also wanted the ability to add new services as well as allow users to book with individual barbers. They also wanted to be able to add new staff and delete old staff on their own.
The plan was to incorporate a similar, custom template so they could show off their work, change services and add and subtract events without my help.
To avoid confusion of two different systems, I built them to same to contain both a dominant form of branding for their websites as well as make each change easy to find in both systems.
They also wanted to be able to make changes to their website on the fly if they wanted. Even on their cellphone.
Also, no problem. And, we must say, it came out well.
Web Design Trends Theming
Businesses with multiple locations have enough challenges, so we like to take as many of these challenges of their plate by making small business marketing for retail businesses as easy and productive as possible.
Not only do both websites look similar, but they also function similarly. It's the same process on both back ends that allow the client to post updates, change pricings, add new employees and change imagery and text. It's learning one system to promote as many businesses as you have.
Beyond it all, it's branding - a consistent look and feel and message to customers.
Yes, we could have developed an appointment service for the Philly barber shops websites, but they'd already signed up with, and were comfortable, with Square.
That doesn't change the fact that a crucial part of their website is to assign these bookings from each stylist's page. As people in any industry know, people come and go. So, to make it better for them to do this, we made it possible not only to add and delete staff as they come and go, but also to allow them to enter the Square Booking links so users could book with the specific stylist online. And they can do this without any help from us. They can do it from their cell phone, if they want to. They already have!
What we liked about this project is what we like about all projects — getting the business owner to be able to make changes and add to their website without our assistance. We are always glad to help, but as an agency it feels incredibly rewarding to give our clients agency to make changes for themselves.
Plans to redesign both Logos for both Burke & Payne and Barber on 24th are in the near future. Be on the lookout for those new images.