Still Using a .MOBI for your Mobile Wesbite?
Stop.

  • Apr 09, 2015

Imagine you are a nutritionist and a client asks what diet is preferable — starvation or Burger King. What would you tell them?

Given those choices, you’d have to say Burger King.

This is not to knock The Whopper which, to paraphrase Young MC, I prefer in deference to the Big Mac  (3:24). But you would hardly feel good about advocating for a fast food diet for your vital dailies, unless the alternative is starvation.

That’s precisely what mobile translator sites like Duda Mobile are — fast food instead of starving. And Google, Bing and Yahoo! were the nutritionists, but they prefer you eat something good for you.
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I’ll let the eggheads at Search Engine Journal, whom I respect, explain:

Using a third party site for your mobile pages such as Google’s mobile site service should only be a stopgap solution until you can capably provide mobile pages under your own domain, which is SEO 101. As far as an SEO reason to use a .Mobi TLD … the answer is …none.

Search Engine Land

To translate, the author of this article is reiterating Google’s advice, which is to have the same URL for the mobile, tablet and desktop version of your website. In case you haven’t noticed, and the graphic to the right illustrates this, when someone goes to your website, the URL changes. It’s bad enough to have, for instance, what Percy Street Barbecue on South Street in Philadelphia — has, which is separate folder structures for what they think are the same pages. This confuses Google enough, but at least it is all housed under the same URL structure, with the ‘credit’ staying on the domain itself.