Today, your future customers, paying customers, will more often discover your business from their purse than their desk, more often from their hip pocket than in their office, more often from their voice than their fingers.
Mobile search has overtaken desktop search in the amount of times a person identifies the solution to their problem through a business like yours. What hasn’t changed is that search is still, far and away, the most likely form of first discovery for your business. The second? Your company website.
“I think that no one is unclear about the importance of mobile anymore, but a lot of companies might think they are the exception to the rule…”
But, too often, a business like yours is not the business chosen because you didn’t make your case where the search takes place. For too many of you, since the Mobilegeddon update to Google, you’re not even in the conversation.
Think I’m kidding?
Look at the chart below created by Google.
In another article, the truth comes out:
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“Local businesses especially stand to gain from the mobile wave. Consider this: 50 percent of consumers who performed a local search on a smartphone visited a store within a day, according to a recent study from Google.
‘I think that no one is unclear about the importance of mobile anymore, but a lot of companies might think they are the exception to the rule,’ Cindy Krum of MobileMoxie said on the June 19 hangout hosted by LocalU.'”
Here at Anthem we specialize in making responsive websites for our clients for this very reason, and our distinct ability to make a beautiful website that complies with search is at the very base of our goal for you. No one will see it if it isn’t made for search, and no one will care if it’s made for search but isn’t compelling.
We do both.
You’re encouraged to find out more about some basic mobile user statistics in our “Why Mobile?” campaign where you can browse statistics – no opinions – by category.
We want your customers to choose you.