FACT: 41 Million People will visit Philadelphia this year.
They’ll bring an agenda, money and an appetite. They won’t bring, studies show, a laptop, knowledge of Philadelphia restaurants or any tolerance for bad restaurant websites. They won’t look for you on Facebook, won’t consult Philadelphia Magazine, and don’t know the difference between Craig LeBan and Simon LeBon.
They don’t care. They’re just hungry, with their iPhone is in their hand to solve it.
Restaurants are searched for on mobile devices more than any other industry. And they’ve refused a lot of you because you don’t have your menu online ( not a PDF download, but your text menu ) or you don’t have tap to call or find, or your site is slow to load, hard to read or just plain unappetizing.
The investment in mobile is well worth the cost.
Let’s look at the Numbers